Fresh Market Overview
Cafe 160 is a small business located in Decatur, GA. Open for breakfast and lunch, they are offering the best coffee and basic food like a breakfast sandwich, soups, salads, and of course one hot meal a day.
Due to the pandemic, they lost many of their clients, so the approach was to build a website reflecting their brand identity while offering a menu preview of daily available options and an easy payment process. For now, they don’t have a delivery option available, but store pickup is available.
TYPE
Website
DELIVERABLE
Research
User flow
Customer Journey Map
Personas
low-fi Wireframes
Prototypes
High-fi Mockups
Interview
I conducted a total of 6 interviews in order to collect firsthand personal experiences related with meal ordering process to understand and empathize with Cafe 160 users and potential clients. Here are some of the questions:
- Can you describe your current schedule and how you balance your responsibilities with meal planning?
- How often do you take-out meals from a restaurant? When you do, what is your motivation for doing so?
- What challenges do you face in the ordering process? How does this make you feel?
- Is there any way in which you feel these challenges could be resolved?
- Do you normally get all the information you need for ordering? If not, what are the challenges?
Persona
Using the results of the interview, I created two personas that embody the traits of the user group.
Userflow
Doing helped me to quickly gain insights into the needs of the users and gave me a deep insight of the environment and workflows. Keeping that in mind, I defined the primary pathways our personas would explore through the website.
Wireframe
Mock-ups
potential improvements for the next phase
- Login/Signup/Order as guest
- Customer dashboard
- Reorder option
- Delivery option
